5 DAYS OF CLASSROOM TRAINING WITH THE BEST ITALIAN PROFESSIONALS OF DIGITAL MARKETING

5 DAYS OF CLASSROOM TRAINING WITH THE BEST ITALIAN PROFESSIONALS OF DIGITAL MARKETING

A NEW BUSINESS SCHOOL
WITH A MORE EUROPEAN OUTLOOK
A NEW BUSINESS SCHOOL
WITH A MORE EUROPEAN OUTLOOK

Find a job in Digital Marketing.

Become an entrepreneur thanks to Digital Marketing.

Come and discover the best techniques and strategies to run a successful business on social media.
Over 150 editions and a programme always up to date.

WHAT IS THE MASTER FORMULA?

A real 30-hour boot camp to discover all the key issues and all professional profiles you could be interested in: SEO, Web marketing, Digital strategy, Google AdWords, Facebook & Instagram marketing, Twitter, LinkedIn, YouTube, Storytelling & content management.

The € 1097 regular fee is now on sale for just € 797 [save € 300!] – Students Fee only 597.

The programme is intense and the pace is tight but there will be time for everything: to listen and to ask questions, to practice during the workshops and to receive immediate feedback on your progress.

WHY CHOOSE THIS MASTER?

The quality of the Master is guaranteed by the professional experience of the teachers (some of the most successful professionals and web specialists in Italy). They will share all their know-how and their expertise.

The names:

  • Rudy Bandiera
  • Riccardo Scandellari
  • Andrea Boscaro
  • Danila Bavastro
  • Carlotta Silvestrini
  • Luca Bove
  • Roberto Fuso Nerini
  • Alex Frangioni

Classroom lessons will be followed by the Project Work, a real test for the participants: for a period of 6 months the participants will work – either in groups or individually – on a real project of Digital Strategy, aimed at achieving the final master. [125 hours].

An exclusive Tutoring Service – with the same teachers of the Master – will be provided via the exclusive online platform iproject.europabs.eu. Assistance in drafting the project, job offers, news and more benefits with updated information on events and calls for innovation, for start-ups and professionals.

Interactive, practical, immediately applicable and useful training.

The professional role of “Social Media and Digital Marketing Manager”, one of the most requested on the labor market, is certified on the final Diploma of this master.

Knowledge of best-practices, tools, secrets, tips, ideas, inspirations to develop and manage effectively social media and digital marketing strategies on social networks, blogs and corporate sites and via Dem. This is what students will learn and master with this course.

WHY SHOULD I SIGN UP?

The web world is moving faster and faster, right now it’s in its 3.0 phase: a phase full of opportunities for those who want to work in the field of social media marketing. In order to do it as true professionals it is essential to train a lot and with quality teaching.

The web is fertile ground from a business point of view: small, medium and large companies are increasingly looking for figures to entrust online communication and marketing activities.

The Master adopts a very operational and realistic approach: not just frontal lessons and the study of successful cases, but a classroom environment that allows group project-work and personalized simulations based on the needs of the participants. To be able to live a stimulating and truly formative experience.

WHO IS THE MASTER FOR?

It’s a formula suitable for all those who want to undertake a training course to specialize and work professionally in web marketing:

  • university students
  • graduates
  • creative people
  • experts and marketing professionals
  • entrepreneurs, start-uppers
  • consultants, employees and marketing managers
  • PR agencies
  • non-profit organization managers
  • social media managers and bloggers
  • technical professionals interested in integrating their curriculum with new knowledge

 

In general, it’s for all those people who want to try to enhance the way companies communicate, study the potential of social media and digital marketing for their business and develop a new set of skills to work in this field.

It is an “open” formula and no particular access requirements are needed. It is accessible to both high school and university graduates. There is no need for advanced skills and programming experience, nor for operating systems. A basic knowledge of internet browsing is enough to participate in this Master.

Having a clear vision of the potential of Digital Marketing and being able to manage the communication aspects related to social media and web marketing is a key competence in today’s business.

DOES THE MASTER ISSUE A TITLE?

The Master issues:

  • Certificate of “Social Media and Digital Marketing Manager” to all the participants of the Master who will have attended at least 80% of the hours in class/workshop;
  • Final Certificate of achievement of the International Master of “Social Media and Digital Marketing Manager”, important for your professional Curriculum, to the participants who will pass a practical test/final thesis on the operative strategy of social media and digital marketing

 

The final Master is issued by a private Business School with ISO 9001:2015 Quality Certification (Quality System). Many of our former students have found a job thanks to the skills acquired (and certified) during our Master.

Registration is open. It is strongly recommended to send your registration as soon as possible, considering that places are limited for each edition.

SIGN UP NOW –>

Our 5-day Master course is divided into 5 intensive modules for a total of 32 hours in the classroom, with a final Project work with online tutoring on the exclusive platform iproject.europabs.eu

Schedule: Day 1-2: 9.00/16.30; Day 3-4: 9.00/17.00; Day 5: 9.00/14.00

WHAT IS THE MASTER FORMULA?

A real 30-hour boot camp to discover all the key issues and all professional profiles you could be interested in: SEO, Web marketing, Digital strategy, SEO, Google AdWords, Facebook & Instagram marketing, Twitter, LinkedIn, YouTube, Storytelling & Content management

5 days of lessons in class + final Project Work with 6 months of online tutoring available.

[Total hours 32+125]

Are you ready to take on the challenges that the revolutionary logic of digital communication is posing? Do not miss out on the new editions of this Master – it already has 100+ successful editions

The registration fee is currently on sale for just €567 [instead of €867 – save €300].

The programme is intense and the pace is tight but there will be time for everything: to listen and to ask questions, to practice during the workshops and to receive immediate feedback on your progress.

Knowledge of best-practices, tools, secrets, tips, ideas, inspirations to develop and manage effectively social media and digital marketing strategies on social networks, blogs and corporate sites and via Dem. This is what students will learn and master with this course.

Classroom lessons will be followed by the project work, a real test for the students: for a period of 6 months the participants will work – either in groups or individually – on a real project of Digital Strategy, under the supervision of the same teachers of the master.

The professional role of “Social Media and Digital Marketing Manager“, one of the most requested on the labor market, is certified on the final Certificates of the Master.

The goal is to obtain a clear vision of the potential and of the technical skills necessary to be able to strategically set up effective online web marketing and communication.

The topics of the Master:

Day 1-2: Introduction to Web Marketing, SEO, Google Adwords

  • The macro-trends of the european network and the practical consequences in terms of online visibility
  • Search Engine Optimization or Inbound Marketing?
  • SEO: Website optimization for search engines, opengraph and microformat tags, link building and social authoritative signals, essential tools
  • Workshop 1: example of on-site SEO optimization
  • Link building: identifying the ideal partner links and those to avoid, useful tools and strategies
    FEED RSS: How to use them to keep up-to-date on news, to check your online reputation (and competitors) and to facilitate the sharing of content on Social Networks, up-to-date info of the main tools to exploit them properly
  • Georeferencing results: how to gain visibility in Google maps through My Business Google pages
    The importance of Social media in SEO: Google+ (social authority signals), YouTube and Digital Asset Optimization (i.e. how to manage multimedia files for greater online visibility)
  • Web Analytics and the measurement of online return on investment (ROI) with Google Analytics, setting goals and tools for monitoring results
  • Search Engine Marketing with Google AdWords: understanding how the search network system or the display system works? Or both?, quality score, optimized ad writing and account management best practices (match types, extensions, remarketing and retargeting), measure the efficiency, effectiveness and coverage of your campaigns
  • Advertising on Youtube
  • Workshop 2: example of setting up an AdWords campaign

Day 3: Digital Strategy – Web and Social Media Marketing

  • Conversational marketing and Social media marketing
  • Introduction to Social Media (numbers and peculiarities of the phenomenon)
  • Social Media: People VS Companies – Web Reputation
  • Key concepts: interaction, awareness, reputation, engagement, call to action, etc.
  • The Social Customer – Crisis management
  • Twitter and Linkedin between Digital PR and Personal Branding – Influencers
    Instagram (outline)
  • Workshop 3: practical/operational exercise on Social Media Strategy

Day 4: Facebook Advertising: building successful campaigns step by step

  • Advertising Accounts, Campaigns, Adset and Ad
  • Overview of the advertising account and elements of Facebook Advertising
  • Formats, goals, purchase method and bidding
  • How to choose the right elements to start our campaign
  • Core Audience, Custom Audience and Lookalike
  • Choosing the right target based on goals – Make the most of lookalikes
  • CPC, CPM, CPA, CPL, Frequency and …?
  • Which metrics really matter – Evaluation of campaign performance
  • Elements of a successful Facebook campaign
  • How to structure a campaign optimized for goals
  • Facebook Pixel
  • How to create an audience, retargeting and tracking conversions through Facebook Pixel – all the latest news
  • Lead Generation: strategies to acquire leads & sell with Facebook
  • From Link Ads to Lead Ads: technical and strategic elements to acquire leads and customers
  • Make the most of Facebook Business Manager and Power Editor
  • Campaigns on Twitter, Instagram & LinkedIn – Outline
  • Workshop 4: Practical/operative exercise on Facebook Campaigns
  • Presentation of the Project-work for the achievement of the final Master’s degree

Day 5: Storytelling

  • Content or audience: who’s king?
  • Overview of the importance of the audience. How to study it, analyze it, satisfy it.
  • The concept of “youtility”
  • Creating useful content is essential to engage our audience. Examples and tips
  • Usability of the content
  • From Google guidelines to interactive content marketing
  • Workshop 5: Brand Storytelling
  • The main steps of storytelling and its archetypes
  • Which emotions come into play and how to choose the right archetype
  • Cross-media and cross-channel storytelling
  • Examples of brand storytelling from blogs, web pages and videos.

IN AULA CON I MIGLIORI PROFESSIONISTI DEL SETTORE

The quality of the Master is guaranteed by the professional experience of the professors – among the most successful Italian digital marketing professionals – and also by the certified Quality of our Business School and by over 100 editions already held in 15+ cities. It is the most renowned Master in Italy. It offers an interactive, practical, immediately applicable and spendable training.

 

The teachers make all their know-how of experts and excellent trainers available to the classroom.

Alcuni nomi:

    • Gianpaolo Lorusso

      Probabilmente uno dei primi professionisti web in Italia ad essersi interessato ai motori di ricerca (dal 1999). Ha lavorato sui progetti web di alcuni tra i più grandi gruppi aziendali italiani (tra cui Roche, Hera, Kerakoll, Mirabilandia, Ferretti Yachts, Datalogic, Technogym e vari altri), prima come responsabile marketing e poi come libero professionista indipendente. Laureato in economia, master in marketing management e specializzato su Search Engine Optimization e Keyword Advertising. Partner certificato Adwords dal 2005; dal 2007 si interessa di user experience design; nel 2012 ha ideato ADworld Experience, evento di riferimento italiano per il Search Engine Advertising.

    • Rudy Bandiera

      “Sono un blogger, consulente Web, imprenditore e anche giornalista per non farci mancare niente. Racconto storie in digitale. Campo insegnando social media marketing in università e aziende e sono il socio fondatore di NetPropaganda s.r.l, un’agenzia che si occupa di accompagnare aziende e privati a creare la propria identità nel mondo digitale e a fare business. Sono l’autore del libro “Rischi e opportunità del Web 3.0” e anche di “Le 42 Leggi universali del digital carisma”.

    • Maria Pia De Marzo

      Web e Mobile Designer e Web Developer. Co-founder e blogger regolare su Webinfermento, si occupa principalmente dello sviluppo di blog e siti web dalla radice fino all’interfaccia, e di design per i dispositivi mobile. Dopo una laurea in Informatica e una passione sfrenata per la grafica, che ha coltivato da autodidatta, ha approfondito la sfera dello sviluppo web, riuscendo a far conciliare perfettamente competenze e passione. Forte sostenitrice del Web 2.0, crede in Internet, e riconosce nel web un’opportunitá di crescita, di miglioramento e di socializzazione. Ha imparato a conoscere e gestire al meglio i social media, per questo si occupa anche di content management e gestione community.

    • Andrea Boscaro

      Formatore legato ai temi dell’e-business, dei social media e dell’editoria digitale e fondatore del think tank dedicato al marketing digitale The Vortex; già Amministratore Delegato di Become (la ex Pangora), si è laureato con lode all’Università Cattolica del Sacro Cuore di Milano in Scienze Politiche. Durante il suo anno di Erasmus in Gran Bretagna, ha fin dagli anni ’90 potuto comprendere quanto Internet possa rappresentare una rivoluzione nella società e nel mercato. Autore dei volumi “Tecniche di web-marketing” (www.facciamoecommerce.it), “Portare clienti nel nostro negozio con Internet” e “Fare politica Digitale” editi da Franco Angeli.

  • Riccardo Scandellari

    Curatore di contenuti, blogger, creativo e giornalista. Si occupa di tecnologie e tecniche di comunicazione orientate al web dal 1998, ha curato l’immagine online di molte aziene e personaggi dello spettacolo, ha gestito e realizzato numerosi progetti online, passando dal posizionamento dei contenuti alla diffusione attraverso blog e social network. Autore dei libri “Fai di te stesso un brand” e “Net Branding” sul personal branding e il marketing digitale.

  • Dario Ciracì

    Co-founder e blogger regolare su Webinfermento, si occupa di sviluppare strategie di Social Media Marketing e SEO. Nell’ambito della SEO, si occupa di seguire le aziende nella realizzazione di strategie di Content Marketing finalizzate allo sviluppo e al miglioramento del posizionamento dell’identità del Brand in rete e all’acquisizione di links in entrata (Link Building Editoriale). Specializzazioni: Social Media Strategies ‒ Social Media Marketing ‒ Facebook Marketing ‒ Social Media Optimization ‒ SEO ‒ Link Building Strategies ‒ Blogging ‒ Html, Xhtml ‒ CMS (WordPress).

  • Luca Bove

    Attualmente vive e lavora a Reggio Emilia. Laureato in Informatica all’Università di Pisa, dopo una breve esperienza nella ricerca e un successivo lavoro come programmatore, si occupa professionalmente di Internet e in particolare della promozione sulla Rete a partire dal 2000. Appassionato e studioso di web marketing lavora dal 2001 come libero professionista e crea nel 2003 IM Evolution srl, una società di consulenza per il Search Marketing. Negli anni ha seguito varie aziende in diversi settori: da quello turistico a quello industriale. Negli ultimi anni, alle attività di consulenza ha da affiancato l’ambito formativo, partecipando a Convegni e conferenze di settore.

  • Roberto Fuso Nerini

    Esperto in Marketing e Comunicazione con una spiccata propensione verso i new media e il digital. Da sempre collabora con brands nazionali e internazionali, expertise nello sviluppo di strategie di comunicazione, nella gestione clienti e nel management di agenzie locali e internazionali (Young & Rubicam, Lowe Pirella, Lintas), con clienti come: Ford, Kraft, Danone, Nestlè, Gruppo Espresso/la Repubblica, Poste Italiane, TIM, EdisonTel, Mercedes Benz. Principali aree di competenza: web marketing, social media marketing, e-commerce, relazione digitale e reputation.

  • Flavia Rubino

    Già dirigente di marketing in aziende top del settore FMCG, ora appassionata imprenditrice web, consulente di marketing strategico, blogger, networker, docente di marketing digitale (LUISS, Sda Bocconi, USI, La Sapienza, Europa Innovation). Fondatrice di The Talking Village e dell’appena lanciato YourBrand.Camp – la prima piattaforma (PaaS) per Collaborative Marketing. Oggi crea vere relazioni con gli interlocutori del Web, conosce il linguaggio di un blogger e di una “responsabile degli acquisti” ma domina le strategie di business, la ricerca dei veri insight, l’equity di una marca.

WHO IS THE MASTER FOR?

It’s a formula suitable for all those who want to undertake a training course to specialize and work professionally in web marketing:

  • university students
  • graduates
  • creative people
  • experts and marketing professionals
  • entrepreneurs
  • consultants
  • non-profit organization managers
  • technical professionals interested in integrating their curriculum with new knowledge

 

In general, it’s for all those people who want to try to enhance the way companies communicate, study the potential of social media and digital marketing for their business and develop a new set of skills to work in this field.

It is an “open” formula and no particular access requirements are needed. It is accessible to both high school and university graduates.

Having a clear vision of the potential of Digital Marketing and being able to manage the communication aspects related to social media and web marketing is a key competence in today’s business.

Registration is open, check out the page “Info and Registration” and sign up for a valuable experience. It is strongly recommended to send your registration as soon as possible, considering that places are limited for each edition.

SIGN UP NOW –>

The Master issues

  • Certificate of Attendance to all the participants of the Master;
  • Final Certificate of achievement of the International Master to the participants who will have attended at least 80% of the hours in class/workshop and will pass a practical test/final thesis within 6 months since the end of the course.

 

Project-Work phase with tutoring on the exclusive online platform iproject.eurogiovani.it (over 200 hours, for a maximum period of 6 months) at the end of the lessons in which the participants – either individually or in groups – carry out the project-work designed assigned as a concluding thesis. This work must then be sent via email for the evaluation of the Scientific Committee and the assignment of the Master’s degree.

During this period, the students are followed by a Tutoring Servicewith the teachers of the Master – through exclusive access to the first platform iproject.eurogiovani.it. They will receive assistance in drafting the project, job offers, news and updated information on events and calls for innovation and for start-ups and professionals.

The final achievement of the Master is not mandatory for participants.

LIVE A PRICELESS EXPERIENCE!

Become a Certified Specialist. Right Now.

OUR CLIENTS

  • KEY FACTS

    ACCREDITATION

    EU Digital Skills and Jobs Coalition

    EDITIONS

    150

    TARGET GROUPS

    University students and graduates
    Entrepreneurs, start-uppers
    Professionals
    Social media managers and bloggers

    MASTER TITLE

    INTERNATIONAL PRIVATE MASTER

    FEE

    1097 €
    Now only 797 €
    [Save 300 euros!]

    vat excl. - fee subject to reverse charge; without VAT for subjects Vies; + 21% vat for private individuals

    CERTIFICATE OF QUALITY

    ISO 9001:2015

  • 5_eutube
    2_social_inn_eu
    3_social_media_week
    4_ebba
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  • CONTACTS

    STAFF

    docente_sidebar

    GLORIA PAOLONI

    TUTOR FOR ITALIAN COURSE
    free whatsapp number:
    +39 366 4058788

    MIRIAM TORRENTE SANSO
    DEBORA SCARPA

    TUTOR FOR SPANISH & ENGLISH COURSE
    free whatsapp number:
    +34 632 013863 Hours:
    10:00 AM - 01:00 PM
    03.00 PM- 06.00 PM


    Email:
    info@europabs.eu

Find a job in Digital Marketing.

Become an entrepreneur thanks to Digital Marketing.

Come and discover the best techniques and strategies to run a successful business on social media.
Over 150 editions and a programme always up to date.

WHAT IS THE MASTER FORMULA?

A real 30-hour boot camp to discover all the key issues and all professional profiles you could be interested in: SEO, Web marketing, Digital strategy, Google AdWords, Facebook & Instagram marketing, Twitter, LinkedIn, YouTube, Storytelling & content management.

The € 1097 regular fee is now on sale for just € 797 [save € 300!] – Students Fee only 597.

The programme is intense and the pace is tight but there will be time for everything: to listen and to ask questions, to practice during the workshops and to receive immediate feedback on your progress.

WHY CHOOSE THIS MASTER?

The quality of the Master is guaranteed by the professional experience of the teachers (some of the most successful professionals and web specialists in Italy). They will share all their know-how and their expertise.

The names:

  • Rudy Bandiera
  • Riccardo Scandellari
  • Andrea Boscaro
  • Danila Bavastro
  • Carlotta Silvestrini
  • Luca Bove
  • Roberto Fuso Nerini
  • Alex Frangioni

Classroom lessons will be followed by the Project Work, a real test for the participants: for a period of 6 months the participants will work – either in groups or individually – on a real project of Digital Strategy, aimed at achieving the final master. [125 hours].

An exclusive Tutoring Service – with the same teachers of the Master – will be provided via the exclusive online platform iproject.europabs.eu. Assistance in drafting the project, job offers, news and more benefits with updated information on events and calls for innovation, for start-ups and professionals.

Interactive, practical, immediately applicable and useful training.

The professional role of “Social Media and Digital Marketing Manager”, one of the most requested on the labor market, is certified on the final Diploma of this master.

Knowledge of best-practices, tools, secrets, tips, ideas, inspirations to develop and manage effectively social media and digital marketing strategies on social networks, blogs and corporate sites and via Dem. This is what students will learn and master with this course.

Our 5-day Master course is divided into 5 intensive modules for a total of 32 hours in the classroom, with a final Project work with online tutoring on the exclusive platform iproject.europabs.eu

Schedule: Day 1-2: 9.00/16.30; Day 3-4: 9.00/17.00; Day 5: 9.00/14.00

WHAT IS THE MASTER FORMULA?

A real 30-hour boot camp to discover all the key issues and all professional profiles you could be interested in: SEO, Web marketing, Digital strategy, SEO, Google AdWords, Facebook & Instagram marketing, Twitter, LinkedIn, YouTube, Storytelling & Content management

5 days of lessons in class + final Project Work with 6 months of online tutoring available.

[Total hours 32+125]

Are you ready to take on the challenges that the revolutionary logic of digital communication is posing? Do not miss out on the new editions of this Master – it already has 100+ successful editions

The registration fee is currently on sale for just €567 [instead of €867 – save €300].

The programme is intense and the pace is tight but there will be time for everything: to listen and to ask questions, to practice during the workshops and to receive immediate feedback on your progress.

Knowledge of best-practices, tools, secrets, tips, ideas, inspirations to develop and manage effectively social media and digital marketing strategies on social networks, blogs and corporate sites and via Dem. This is what students will learn and master with this course.

Classroom lessons will be followed by the project work, a real test for the students: for a period of 6 months the participants will work – either in groups or individually – on a real project of Digital Strategy, under the supervision of the same teachers of the master.

The professional role of “Social Media and Digital Marketing Manager“, one of the most requested on the labor market, is certified on the final Certificates of the Master.

The goal is to obtain a clear vision of the potential and of the technical skills necessary to be able to strategically set up effective online web marketing and communication.

The topics of the Master:

Day 1-2: Introduction to Web Marketing, SEO, Google Adwords

  • The macro-trends of the european network and the practical consequences in terms of online visibility
  • Search Engine Optimization or Inbound Marketing?
  • SEO: Website optimization for search engines, opengraph and microformat tags, link building and social authoritative signals, essential tools
  • Workshop 1: example of on-site SEO optimization
  • Link building: identifying the ideal partner links and those to avoid, useful tools and strategies
    FEED RSS: How to use them to keep up-to-date on news, to check your online reputation (and competitors) and to facilitate the sharing of content on Social Networks, up-to-date info of the main tools to exploit them properly
  • Georeferencing results: how to gain visibility in Google maps through My Business Google pages
    The importance of Social media in SEO: Google+ (social authority signals), YouTube and Digital Asset Optimization (i.e. how to manage multimedia files for greater online visibility)
  • Web Analytics and the measurement of online return on investment (ROI) with Google Analytics, setting goals and tools for monitoring results
  • Search Engine Marketing with Google AdWords: understanding how the search network system or the display system works? Or both?, quality score, optimized ad writing and account management best practices (match types, extensions, remarketing and retargeting), measure the efficiency, effectiveness and coverage of your campaigns
  • Advertising on Youtube
  • Workshop 2: example of setting up an AdWords campaign

Day 3: Digital Strategy – Web and Social Media Marketing

  • Conversational marketing and Social media marketing
  • Introduction to Social Media (numbers and peculiarities of the phenomenon)
  • Social Media: People VS Companies – Web Reputation
  • Key concepts: interaction, awareness, reputation, engagement, call to action, etc.
  • The Social Customer – Crisis management
  • Twitter and Linkedin between Digital PR and Personal Branding – Influencers
    Instagram (outline)
  • Workshop 3: practical/operational exercise on Social Media Strategy

Day 4: Facebook Advertising: building successful campaigns step by step

  • Advertising Accounts, Campaigns, Adset and Ad
  • Overview of the advertising account and elements of Facebook Advertising
  • Formats, goals, purchase method and bidding
  • How to choose the right elements to start our campaign
  • Core Audience, Custom Audience and Lookalike
  • Choosing the right target based on goals – Make the most of lookalikes
  • CPC, CPM, CPA, CPL, Frequency and …?
  • Which metrics really matter – Evaluation of campaign performance
  • Elements of a successful Facebook campaign
  • How to structure a campaign optimized for goals
  • Facebook Pixel
  • How to create an audience, retargeting and tracking conversions through Facebook Pixel – all the latest news
  • Lead Generation: strategies to acquire leads & sell with Facebook
  • From Link Ads to Lead Ads: technical and strategic elements to acquire leads and customers
  • Make the most of Facebook Business Manager and Power Editor
  • Campaigns on Twitter, Instagram & LinkedIn – Outline
  • Workshop 4: Practical/operative exercise on Facebook Campaigns
  • Presentation of the Project-work for the achievement of the final Master’s degree

Day 5: Storytelling

  • Content or audience: who’s king?
  • Overview of the importance of the audience. How to study it, analyze it, satisfy it.
  • The concept of “youtility”
  • Creating useful content is essential to engage our audience. Examples and tips
  • Usability of the content
  • From Google guidelines to interactive content marketing
  • Workshop 5: Brand Storytelling
  • The main steps of storytelling and its archetypes
  • Which emotions come into play and how to choose the right archetype
  • Cross-media and cross-channel storytelling
  • Examples of brand storytelling from blogs, web pages and videos.

Orario giornaliero: I-II giorno: 9.00/16.30; III-IV giorno: 9.00/17.00; V giorno 9.00/14.00

III Giornata: Digital Strategy – Fare Marketing sul Web e sui Social

  • Marketing conversazionale e Social media marketing
  • Intro Social Media (numeri e peculiarità del fenomeno)
  • Social Media: Persone Vs aziende – Web Reputation
  • I concetti chiave: interazione, awareness, reputation, engagement, call to action, etc.
  • Il Social Customer – Crisis management
  • Twitter e Linkedin tra Digital PR e Personal Branding – Gli Influencers
  • Instagram (cenni)
  • Laboratorio 3: esercitazione pratico/operativa su Strategia Social Media

 

IV Giornata: Facebook Advertising: costruire campagne di successo, passo dopo passo.

  • Account pubblicitari, campagne, Adset e Ad
  • Panoramica dell’account pubblicitario ed elementi di Facebook Advertising
  • Formati, obiettivi, metodo di acquisto e bidding
  • Come scegliere i giusti elementi per iniziare la nostra campagna
  • Core Audience, Custom Audience e Lookalike
  • Come scegliere il giusto target in base agli obiettivi – Utilizzare al massimo i lookalike
  • CPC, CPM, CPA, CPL, Frequenza e …?
  • Quali sono le metriche che contano davvero – Valutazione dell’andamento delle campagne
  • Elementi di una campagna Facebook di successo
  • Come strutturare una campagna ottimizzata per gli obiettivi
  • Facebook Pixel
  • Come creare pubblici, fare retargeting e tracciare conversioni attraverso il Facebook Pixel – tutte le novità
  • Lead Generation: strategie per acquisire lead & vendere con Facebook
  • Dalle Link Ads alle Lead Ads: elementi tecnici e strategici per acquisire lead e clienti
  • Utilizzare al meglio Facebook Business Manager e Power Editor
  • Campagne su Twitter, Instagram & LinkedIn – Cenni
  • Laboratorio 4: Esercitazione pratico/operativa su Campagna Facebook
  • Presentazione del Project-work per il conseguimento del titolo del Master

 

V Giornata: Storytelling

  • Content or audience is the king?
  • Panoramica sull’importanza dell’audience. Come studiarla, analizzarla, accontentarla.
  • Il concetto di “youtility”
  • Creare contenuti utili è fondamentale per piacere al nostro pubblico. Esempi e consigli
  • Usabilità e utilizzabilità del contenuto
  • Dalle linee guida di Google all’interactive content marketing
  • Laboratorio 5: Brand Storytelling
  • Le principali leve di storytelling e gli archetipi
  • Quali sono le emozioni che entrano in gioco e come scegliere il giusto archetipo
  • Storytelling cross-mediale e cross-canale
  • Esempi di brand storytelling, dal blog, alle pagine web passando per i video

IN AULA CON I MIGLIORI PROFESSIONISTI DEL SETTORE

The quality of the Master is guaranteed by the professional experience of the professors – among the most successful Italian digital marketing professionals – and also by the certified Quality of our Business School and by over 100 editions already held in 15+ cities. It is the most renowned Master in Italy. It offers an interactive, practical, immediately applicable and spendable training.

 

The teachers make all their know-how of experts and excellent trainers available to the classroom.

Alcuni nomi:

    • Gianpaolo Lorusso

      Probabilmente uno dei primi professionisti web in Italia ad essersi interessato ai motori di ricerca (dal 1999). Ha lavorato sui progetti web di alcuni tra i più grandi gruppi aziendali italiani (tra cui Roche, Hera, Kerakoll, Mirabilandia, Ferretti Yachts, Datalogic, Technogym e vari altri), prima come responsabile marketing e poi come libero professionista indipendente. Laureato in economia, master in marketing management e specializzato su Search Engine Optimization e Keyword Advertising. Partner certificato Adwords dal 2005; dal 2007 si interessa di user experience design; nel 2012 ha ideato ADworld Experience, evento di riferimento italiano per il Search Engine Advertising.

    • Rudy Bandiera

      “Sono un blogger, consulente Web, imprenditore e anche giornalista per non farci mancare niente. Racconto storie in digitale. Campo insegnando social media marketing in università e aziende e sono il socio fondatore di NetPropaganda s.r.l, un’agenzia che si occupa di accompagnare aziende e privati a creare la propria identità nel mondo digitale e a fare business. Sono l’autore del libro “Rischi e opportunità del Web 3.0” e anche di “Le 42 Leggi universali del digital carisma”.

    • Maria Pia De Marzo

      Web e Mobile Designer e Web Developer. Co-founder e blogger regolare su Webinfermento, si occupa principalmente dello sviluppo di blog e siti web dalla radice fino all’interfaccia, e di design per i dispositivi mobile. Dopo una laurea in Informatica e una passione sfrenata per la grafica, che ha coltivato da autodidatta, ha approfondito la sfera dello sviluppo web, riuscendo a far conciliare perfettamente competenze e passione. Forte sostenitrice del Web 2.0, crede in Internet, e riconosce nel web un’opportunitá di crescita, di miglioramento e di socializzazione. Ha imparato a conoscere e gestire al meglio i social media, per questo si occupa anche di content management e gestione community.

    • Andrea Boscaro

      Formatore legato ai temi dell’e-business, dei social media e dell’editoria digitale e fondatore del think tank dedicato al marketing digitale The Vortex; già Amministratore Delegato di Become (la ex Pangora), si è laureato con lode all’Università Cattolica del Sacro Cuore di Milano in Scienze Politiche. Durante il suo anno di Erasmus in Gran Bretagna, ha fin dagli anni ’90 potuto comprendere quanto Internet possa rappresentare una rivoluzione nella società e nel mercato. Autore dei volumi “Tecniche di web-marketing” (www.facciamoecommerce.it), “Portare clienti nel nostro negozio con Internet” e “Fare politica Digitale” editi da Franco Angeli.

  • Riccardo Scandellari

    Curatore di contenuti, blogger, creativo e giornalista. Si occupa di tecnologie e tecniche di comunicazione orientate al web dal 1998, ha curato l’immagine online di molte aziene e personaggi dello spettacolo, ha gestito e realizzato numerosi progetti online, passando dal posizionamento dei contenuti alla diffusione attraverso blog e social network. Autore dei libri “Fai di te stesso un brand” e “Net Branding” sul personal branding e il marketing digitale.

  • Dario Ciracì

    Co-founder e blogger regolare su Webinfermento, si occupa di sviluppare strategie di Social Media Marketing e SEO. Nell’ambito della SEO, si occupa di seguire le aziende nella realizzazione di strategie di Content Marketing finalizzate allo sviluppo e al miglioramento del posizionamento dell’identità del Brand in rete e all’acquisizione di links in entrata (Link Building Editoriale). Specializzazioni: Social Media Strategies ‒ Social Media Marketing ‒ Facebook Marketing ‒ Social Media Optimization ‒ SEO ‒ Link Building Strategies ‒ Blogging ‒ Html, Xhtml ‒ CMS (WordPress).

  • Luca Bove

    Attualmente vive e lavora a Reggio Emilia. Laureato in Informatica all’Università di Pisa, dopo una breve esperienza nella ricerca e un successivo lavoro come programmatore, si occupa professionalmente di Internet e in particolare della promozione sulla Rete a partire dal 2000. Appassionato e studioso di web marketing lavora dal 2001 come libero professionista e crea nel 2003 IM Evolution srl, una società di consulenza per il Search Marketing. Negli anni ha seguito varie aziende in diversi settori: da quello turistico a quello industriale. Negli ultimi anni, alle attività di consulenza ha da affiancato l’ambito formativo, partecipando a Convegni e conferenze di settore.

  • Roberto Fuso Nerini

    Esperto in Marketing e Comunicazione con una spiccata propensione verso i new media e il digital. Da sempre collabora con brands nazionali e internazionali, expertise nello sviluppo di strategie di comunicazione, nella gestione clienti e nel management di agenzie locali e internazionali (Young & Rubicam, Lowe Pirella, Lintas), con clienti come: Ford, Kraft, Danone, Nestlè, Gruppo Espresso/la Repubblica, Poste Italiane, TIM, EdisonTel, Mercedes Benz. Principali aree di competenza: web marketing, social media marketing, e-commerce, relazione digitale e reputation.

  • Flavia Rubino

    Già dirigente di marketing in aziende top del settore FMCG, ora appassionata imprenditrice web, consulente di marketing strategico, blogger, networker, docente di marketing digitale (LUISS, Sda Bocconi, USI, La Sapienza, Europa Innovation). Fondatrice di The Talking Village e dell’appena lanciato YourBrand.Camp – la prima piattaforma (PaaS) per Collaborative Marketing. Oggi crea vere relazioni con gli interlocutori del Web, conosce il linguaggio di un blogger e di una “responsabile degli acquisti” ma domina le strategie di business, la ricerca dei veri insight, l’equity di una marca.

WHO IS THE MASTER FOR?

It’s a formula suitable for all those who want to undertake a training course to specialize and work professionally in web marketing:

  • university students
  • graduates
  • creative people
  • experts and marketing professionals
  • entrepreneurs
  • consultants
  • non-profit organization managers
  • technical professionals interested in integrating their curriculum with new knowledge

 

In general, it’s for all those people who want to try to enhance the way companies communicate, study the potential of social media and digital marketing for their business and develop a new set of skills to work in this field.

It is an “open” formula and no particular access requirements are needed. It is accessible to both high school and university graduates.

Having a clear vision of the potential of Digital Marketing and being able to manage the communication aspects related to social media and web marketing is a key competence in today’s business.

Registration is open, check out the page “Info and Registration” and sign up for a valuable experience. It is strongly recommended to send your registration as soon as possible, considering that places are limited for each edition.

SIGN UP NOW –>

The Master issues

  • Certificate of Attendance to all the participants of the Master;
  • Final Certificate of achievement of the International Master to the participants who will have attended at least 80% of the hours in class/workshop and will pass a practical test/final thesis within 6 months since the end of the course.

 

Project-Work phase with tutoring on the exclusive online platform iproject.eurogiovani.it (over 200 hours, for a maximum period of 6 months) at the end of the lessons in which the participants – either individually or in groups – carry out the project-work designed assigned as a concluding thesis. This work must then be sent via email for the evaluation of the Scientific Committee and the assignment of the Master’s degree.

During this period, the students are followed by a Tutoring Servicewith the teachers of the Master – through exclusive access to the first platform iproject.eurogiovani.it. They will receive assistance in drafting the project, job offers, news and updated information on events and calls for innovation and for start-ups and professionals.

The final achievement of the Master is not mandatory for participants.

  • KEY FACTS

    ACCREDITATION

    EU Digital Skills and Jobs Coalition

    EDITIONS

    150

    TARGET GROUPS

    University students and graduates
    Entrepreneurs, start-uppers
    Professionals
    Social media managers and bloggers

    MASTER TITLE

    INTERNATIONAL PRIVATE MASTER

    FEE

    1097 €
    Now only 797 €
    [Save 300 euros!]

    vat excl. - fee subject to reverse charge; without VAT for subjects Vies; + 21% vat for private individuals

    CERTIFICATE OF QUALITY

    ISO 9001:2015

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  • CONTACTS

    STAFF

    docente_sidebar

    GLORIA PAOLONI

    TUTOR FOR ITALIAN COURSE
    free whatsapp number:
    +39 366 4058788

    MIRIAM TORRENTE SANSO
    DEBORA SCARPA

    TUTOR FOR SPANISH & ENGLISH COURSE
    free whatsapp number:
    +34 632 013863 Hours:
    10:00 AM - 01:00 PM
    03.00 PM- 06.00 PM


    Email:
    info@europabs.eu

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