Gianmarco Terracciano


Gianmarco Terracciano is a Neuromarketing and Behavioural Economics expert, studying for several years the role that neuro-cognitive processes have in influencing our everyday behaviours with a particular focus on the business environment.
He is the founder of the international enterprise “Business in Action – Actions that make a difference” and creator of the BIA Method: making sure that our knowledge is applied practically to achieve the desired outcomes.
Gianmarco has worked with international companies such as JVC, Nikon, Epson, Canon, Wacom as well as with several universities, professional associations (he is teaching at the “Scuola d’impresa of Confartigianato” in Arezzo), professional orders and for large scale exhibitions.
He works closely with managers, entrepreneurs and self-employed professionals for their business development.


Social Media and Digital Marketing