Ugo Benini is partner of the think tank dedicated to digital marketing The Vortex. He started working with the Internt in 2009, as commercial account for one of the main suppliers of hardware and software technology of the emergent realities of the new market, ISP and ASP.
In 2003 he entered BBJ Media Agency as account and communication manager, and later moved into Brand Portal as Director of costumer service at Olà!, Digital Marketing Agency of the group.
In 2009, he started working at Maxus as Head of Digital here he had the chance to grow his communication knowledge in the media sector, by following the costumer strategy of FMGC brands such as Nestlè and Bolton Group, Automotive companies such as FGA Group and Beauty, like Coty (Rimmel, Davidoff, CK One, Lancaster), working in an international environment.