Executive Master
Business and Marketing
Master in International Digital Marketing & Social Media [ONLINE]
Enrollment always open
Duration
3 months
Part-time
Skill level
Registration Fee
vat excl.
New edition with updated program
New data Available soon
Acquire the skill of strategic digital marketing for success in a global market. Learn from Europe’s best professionals, benefiting from their experience in international business with companies all over the world.
Today, digital transformation is changing all business models, and offers businesses, professionals, and organisations infinite possibilities for growth.
International markets are becoming increasingly inter-connected, and in order to keep up with change, up-to-date and international skills are required.
All companies are constantly on the look-out for individuals with expertise and the ability to operate in a culturally diverse and innovative way at an international level, and who know how to use analyses, data, digital marketing, social media and customer engagement to achieve concrete and measurable business objectives.
If your aim is to boost your career and make your projects grow, this is the moment to take a step forward.
You will learn how to use the most effective tools for digital marketing at a superior level, obtaining a competitive advantage and progressing towards success
About the master
Open Access
No Specific Entry Requirements
Target Audience
For whom is this professional certification designed?
Take your career a step further: change never stops, and neither does your education.
This Masters course presents various levels of skills and experience and will allow you to maximise the impact of your marketing through powerful digital instruments.
- University students and graduates
- Entrepreneurs, start-uppers
- Marketing and sales managers
- Marketing professionals and experts
- Communications agencies, social media marketing agencies and PR agencies
- PPRR and events agencies
- Social media managers and bloggers
- Creative individuals
- Communication managers for associations and organisations
- Technical individuals interested in gaining new knowledge
From Amsterdam to Barcelona, from Brussels to the brand-new location in Florence, our mission to create a "new projects generation" is becoming stronger and more aware of making a difference.
The word #inspiring guides our identity as a training school and a reference point in the sector for many years: choosing one of our courses means choosing to participate in a moment of meeting, comparison, and experience, three ingredients behind the creation of every successful project.
Arianna Ioli - Direttrice Europa Business School
Arianna Ioli - Direttrice Europa Business School
What will you learn?
With this Master, you will be able to set up an effective Digital Strategy to achieve concrete results and fully leverage the potential of social media.
Learning
Programme
- Digital strategy
- Understanding clients and competitors
- Marketing data & analytics
- International digital marketing
- Web marketing and search engine visibility: SEO & SEM, Google Adwords, etc.
- Social media keywords
- Strategic brand management
- Social customer and crisis management – web reputation
- Digital PR
- Facebook and Instagram ads
- Social media marketing
- Content marketing – digital storytelling
- Email marketing – lead generation
- Digital strategy
- Understanding clients and competitors
- Marketing data & analytics
- International digital marketing
- Web marketing and search engine visibility: SEO & SEM, Google Adwords, etc.
- Social media keywords
- Strategic brand management
- Social customer and crisis management – web reputation
- Digital PR
- Facebook and Instagram ads
- Social media marketing
- Content marketing – digital storytelling
- Email marketing – lead generation
Learning Approach
- Lectures to develop concrete and job-orientated digital skills
- Workshops and exercises on real case studies to gain in-depth experience with content
- Executive talks with international digital marketing leaders
- Experience-based learning with case studies and exercises
- Constant monitoring during the e-learning process
- Final project-work to obtain your Masters qualification
- Two classroom meetings during the course (only in Live Factory Option, in Eindhoven and Tallinn)
Bonus Master
Visits to leading agencies in the world of digital business
Executive talks with international digital marketing leaders to learn from the best in Europe and understand the development outlook.
Becoming an international Digital Marketing Specialist
Join Europa Business School: change the way you see the world forever.Job-orientated Teaching Method
Professional opportunities
Design winning digital strategies. Become a sought-after professional. Grow in your career. Expand your skills. Lead digital transformation.
Career opportunities
Social media specialist
Brand manager
Digital communications expert for public or private bodies
Content manager
Influencer
Blogger
Digital marketing advisor
How the Live Online format works
The Masters course features an executive formula: 20 lessons, 45 hours in total
20 lessons
of High-Level Professional Training (of 1.5 hours each, twice a week)
10 hours
of Question and Answer sessions with the course lecturers (after each lecture – 0.5 hours)
5 hours
of Extra Question Time with teachers
Lectures are held twice a week, on Wednesday from 5 pm and on Saturdays from 9 am.
Classes are available on-demand on the teaching platform from the following days.
Skill
Work as an advertising and product branding manager at publicity and communication agencies
Get updates
More info
about "Master in International Digital Marketing & Social Media [ONLINE]"
The course is coming soon
Do you want to be among the first to receive information on how to join?
Course details
only 15 participants
Special deal
Recensioni
Chi ha già partecipato dice di noi
I had the opportunity to attend the Master’s in Sport Digital Marketing after discovering the School at an event they organized in Riccione. It’s a valuable and, above all, engaging course where you get the chance to learn from prominent figures in the fields of marketing and sports. Thank you again for this opportunity!
I had an excellent experience! I attended the Master’s in Sport Digital Marketing & Social Media. The instructors are highly skilled, and the materials are always accessible to students. I managed to complete the program despite my busy schedule! Highly recommended!
I attended the Master’s in Sport Digital Marketing. Due to the pandemic, I took the course online, but the teachers and the school did everything possible to make us feel like we were in a real classroom. The instructors are highly qualified and always available to provide clarifications or additional materials. The online platform is incredibly convenient, allowing you to rewatch the lessons anytime!
Learn from the best
Europa BS Inspiring Faculty
Alessandro Frangioni
Firenze | Topic: Facebook ADS
Andrea Boscaro
Milano | Topic: Digital Strategy
Dino Amenduni
Bari | Topic: Political communication
Valentina Vandill
Milano | Topic: Linkedin
Vito Cellamaro
Amsterdam | Topic: Europe Project Forum Foundation top expert
Arianna Ioli
Rimini | Topic: Communication & Storytelling
Luca Bove
Reggio Emilia | Topic: SEO
Gianmarco Terracciano
Birminghan
Ilaria Perrotta
Roma | Topic: Copy writing
Maurizia Cacciatori
Bergamo | Topic: Team Building
Miriam Torrente
Barcellona | Topic: Crisis Management
Riccardo Scandellari
Ferrara | Topic: Digital Strategy
Margherita Restelli
Torino | Topic: Brandend Content Creation
Why choose Europa Business School?
Teaching Methodology
International Scope
Teachers
Our Teaching Method
Why Choose Us?
Europa Business School employs a skillful combination of lectures and innovative teaching focused on learning by doing and problem-based learning, supported by a digital environment - the Thinkific learning platform and the private Facebook group - serving as a shared workspace and a repository of experiences and materials (from teachers, the School, and official EU sources) to draw upon during the educational activities.
In our courses we use the following methodologies:
- Classes for developing specialized skills in European project design and Business and Marketing
- Online workshops and exercises for practical content exploration
- Discussions with prominent professionals on the international scene and influential figures in the fields
- Constant monitoring of the study path, with verification moments and Q&A sessions to delve into more complex topics.
- Final project work
We Have an International Outlook
Why Choose Us?
We are an international business school with courses online and in the classroom in three languages - Italian, English and Spanish – all over Europe.
Our Alumni specialized in our Executive Masters work in prestigious public and private entities, as well as in the main European Institutions. Thanks to Europa BS training, they are now successful professionals and they are highly required on the job market. New ideas and international partnerships arise every day in our classrooms.They become projects financed by the European Commission and they last over time.
Our Inspiring Faculty
Why Choose Us?
Our teachers - professionals, researchers and entrepreneurs - are recognized everywhere as leaders in their respective fields.
Their skills in the field together with a deep passion for teaching fuel the idea of creating, together with Europa BS, a 'new projects generation'.
FAQ
Questions from our students
If I can't follow the LIVE sessions, can I watch the recorded lessons?
Absolutely. All the Master in Europrojecting lessons are recorded and remain available on the learning platform for one year.
Will I receive the final certificate even if I follow the course on demand?
Absolutely. You will receive the Master in Europrojecting certificate whether you follow the lessons live or on demand from the learning platform.
On which days and at what time are the live webinars held? Can I join late?
The live webinars of the Master in Europrojecting are held every Thursday at 6 p.m. and every Friday at 5 p.m. You can join the webinar even after the lesson has started.
Are there any in-person lessons?
No, the Master in Europrojecting 2027 Plus is entirely conducted in live online mode. However, two OPTIONAL in-person sessions, called LIVE FACTORY, are offered twice a year in Rome in Italian, and they can be added to the Master in Europrojecting 2027 Plus.
Is there a final exam? What does it consist of?
The final exam for the Master in Europrojecting consists of a thesis – a project work – which involves drafting a complete proposal for an actual EU call.
How are the live webinar lessons conducted?
The live webinar lessons of the Master in Europrojecting are conducted via Zoom.
How do the on-demand lessons work?
The on-demand lessons of the Master in Europrojecting are available on the Thinkific learning platform.
Is the final exam included in the course fees?
Yes, of course. The Master in Europrojecting fee includes the entire training course, including teaching materials, online tutoring, and certificates.
What is the difference between the Master in Europrojecting 2027 PLUS and the Special PA and Third Sector?
The teaching program and methodology of the two courses are the same. In the Special PA and Third Sector, best practices, call examples, and projects are oriented towards public administrations and associations, as are the selected teachers who are experts in project design specialized in these two areas.
How to become a Europroject designer?
To become a successful Europroject designer, in addition to completing a specialization program like our Master in Europrojecting, it is essential to be familiar with European policies and priorities and to stay updated on European programs. Knowledge of project management and excellent problem-solving skills are also crucial. Most importantly, you must write winning projects and secure funding!
What does Europrojecting mean?
How much does a Europroject designer earn in Italy?
It depends on the type of job and therefore the earnings! If the designer is employed by an organization and receives a salary, they earn around 1500/1800 euros per month. Freelancers, on the other hand, can negotiate a consultancy fee with the client or agree on a percentage (usually between 3% and 5%) of the funding provided by the call. In this case, earnings can be very high, depending on the type of funding requested, but you have to win!
How much can one earn with a European project?
It depends on the type of call/program and the requested funding – this amount is obviously very variable. If the Europroject designer takes a percentage, it is usually between 3% and 5%
What degree does a European project designer have?
No specific degree is required to become a European project designer. Designers may have degrees in the humanities, economics, international relations, or other fields. They often complement their studies with a course or master’s degree in Europrojecting.
What does a European project designer do?
A Europroject designer is an expert in European funds and can work as a freelancer, in a European project agency, or for public or private organizations that regularly participate in calls to obtain European funding.
Their job is to monitor calls for proposals, submit proposals, and obviously write winning projects capable of securing available funds in the many sectors in which the European Union operates.
During the project phase, the Europroject designer verifies the accessibility of the call, manages international partners, and develops the best and most competitive idea to win the call. Once funding is secured, they oversee the project and ensure its completion.
Who writes European projects?
The professional figure who writes European projects is the Europroject designer.
What are European projects?
These are projects funded directly by the European Commission or by the European Union, which provides funds to regions through specific funding plans, which the regions allocate through calls.
Where does a Europroject designer work?
The Europroject designer can work as a freelancer, in a European project agency, or for public or private organizations that regularly participate in calls for European funding.
How to participate in a European project?
To participate in a European project, you need an innovative idea, to find the right program and call to fund it, the right partners, and start writing a winning project! The answer to this question is the core of the Master in Europrojecting at Europa Business School.
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